I've done car events in Times Square -- mostly under the radar -- but this was amazing. Broadway was closed from 45th to 42nd. All kinds of pandamonium among drivers, cars, and spectators. Really a fantastic way to start the event.
I think that our "Pamplona" re-enactment with the runners leading the Lamborghini Gallardo down Broadway went a bit over the heads of most people. ;-) On the plus side, the half naked girls of pkr.com seemed to like the horns.